Job Title:      Global Marketing Writer
Location:    Reston, VA

      TANDBERG
Changing the way people communicate.
      
Job Title:  Global Marketing Writer
Department:  Global Marketing
Reports To:  Director, Corporate Communications
Location: Reston, VA

TANDBERG is a leading global provider of telepresence, high-definition videoconferencing and mobile video products and services with dual headquarters in New York and Norway. TANDBERG designs, develops and markets systems and software for video, voice and data. The company provides sales, support and value-added services in more than 90 countries worldwide. TANDBERG is publicly traded on the Oslo Stock Exchange under the ticker TAA.OL.

Summary

Creates, plans, directs, and coordinates the communications and content of marketing materials by performing the following duties personally.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Articulates corporate messages clearly and consistently across all communications.

Researches and writes executive speeches, internal and external communications, and general marketing communications content.

Collaborates with customers/clients to help bring their stories and testimonies to life.  Works with those same customers to identify needs.

Develops creative campaign materials and tools (hard copy and online) for sales and marketing departments.

Researches, analyzes, and monitors technological and demographic factors in order to capitalize on market opportunities and maximize communications reach.

Contributes to the planning of the organization's advertising and promotion activities including print, electronic, direct mail outlets, and review media.

Communicates and manages outside advertising agencies on ongoing campaigns.  Works with writers and artists and oversees copywriting, design, layout, and production of promotional materials.

Edits and proofs material and content generated by other members of organization for accuracy and consistency.

Coordinates with other business units on cross-departmental communications in order to ensure organizational alignment.

Translates technical data and information into marketable content and materials.

Shares expertise with others for writing, proofing and presenting.

Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.

Evaluates market reactions to advertising programs, incentives, and content and design of publications to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

Knowledge (The knowledge level is used as an approximation of years only and does not rule out individuals with more or less experience/knowledge.)

    Seven to ten years

Competencies                             

To perform the job successfully, an individual should demonstrate the following competencies:

Writing – Able to articulate concepts in both creative, business and editorial style writing

Analytical - Synthesizes complex or diverse information.

Design - Generates creative solutions; Demonstrates attention to detail.

Problem Solving - Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.

Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.

Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.

Interpersonal Skills - Maintains confidentiality; Listens to others without interrupting; Remains open to others' ideas and tries new things.

Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.

Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

Teamwork - Balances team and individual responsibilities; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests.

Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.

Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.

Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.

Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.

Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.

Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 Education and/or Experience                             

Bachelor's degree (B. A.) from four-year college or university; or seven to ten years related experience and/or training; or equivalent combination of education and experience.

Language Skills                             

Ability to read, analyze, and interpret the most complex documents.  Ability to respond effectively to the most sensitive inquiries or complaints.  Ability to write speeches and articles using original or innovative techniques or style.  Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.

Reasoning Ability                             

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills                             

To perform this job successfully, it is preferable if the individual has knowledge of Eloqua Contact Management systems; Design software (Photoshop, Indesign); Internet software and Word Processing software.

Other Skills and Abilities                             

Well versed in marketing communications – including online marketing, specifically SEO and social media.  Strong skills in Microsoft PowerPoint  is desired.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand and walk.

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

We wish to thank all applicants for their interest in applying for this position; however, only candidates selected for interviews will be contacted.

TANDBERG is an equal opportunity/affirmative action employer (M/F/V/D).  We support diversity in our workforce. Please note those individuals submitting resumes online or by mailing a resume are not considered an applicant for employment until a signed employment application form is completed, usually at the time of interview.

TANDBERG reserves the right at its sole discretion to change, modify, suspend, or terminate any of the guidelines, elements, or the design of this job description at any time.