Job Description:

To create valuable customer relationships with potential homebuyers and provide information to help facilitate the sale of Richmond American's homes. Generate contracts through lead follow-up activities and exceptional customer service including personalized service in the Home Gallery. Possess complete knowledge of Richmond American Homes' product and locations. Actively communicate by phone, e-mail or regular mail with all potential buyers from all leads resources. Lead sources include: Internet, in-bound calls, in-bound e-mails, community registration cards, newspaper and walk in traffic to the Home Gallery.


Essential Job Functions:
Home Gallery Floor
Proactively engage new prospects and introduce the Richmond American Home Gallery including all collection, community and spec home information.
Promote the benefits of purchasing a new Richmond American Home and all the services available within the Home Gallery.
Schedule on-site appointments with community sales counselors.
Ensure that the HBRC area is Standing Tall and that all marketing collateral is available and up to date at all times.

Non-verbal leads follow-up
Preparation and mailing of personalized collateral packets and brochures on a daily basis. Maintain supplies and collateral for packets and brochures.
Maintain a consistent "follow-up", "stay-in-touch" and "thank you" program.
E-mailing/faxing community specific leads to sales offices on a daily basis.
Ensures accuracy of price sheets and updates when necessary.
Provide information to customers i.e., interest regarding schools, community type, location directions, relocation.

Verbal leads follow-up
Respond to all incoming phone calls immediately.
Inquire with every incoming phone call, where they learned about Richmond American Homes, and document this information.
Initiate a minimum number of contacts a week, either e-mail, or phone.
Place phone calls to as many potential homebuyers as possible.
Actively inform customers about the inventory and contingent inventory that is available in the area or collection they are interested in.


Administrative
Input, download or verify all registration cards each week.
If applicable in division, place spec home inventory in the MLS systems.
If applicable in division, produce the weekly "traffic report".
Demonstrate ability to work without constant supervision.
Ability to produce and run reports.
Communicate with National Marketing on all opt-in/opt-out requests.

Working with the Sales Team
Develop and foster a positive working relationship with Sales Managers and Counselors.
Demonstrate ability to contribute to sales support and contract generation.
Implement weekly check-in with all sales sites. Remain up-to-date on what is new and remain involved.
Visit Richmond American Homes' communities on a regular basis, tour competition to become an expert with the communities and their amenities.
Follow-up with Community Sales Counselors/Managers within 48 hours of sending a lead to the Sales Center and designate the status in GoldMine.

Working with HomeAmerican Mortgage
Introduce Home Gallery Mortgage information services
Develop and foster a positive working relationship with HomeAmerican Mortgage Resource Center.
Demonstrate ability to contribute to mortgage support via sending pre-qualification packets and the forwarding all financial support leads to the HomeAmerican Mortgage Resource Center.

Meetings
Attend and participate in sales meetings. Present Home Gallery HBRC trends and general information.
Attend and participate in management meetings, to learn about active and upcoming communities, specs, lots, sq.ft., floor plans, product lines, anticipated price ranges, approximate time frame for upcoming communities openings, etc.

Events and Grand Openings
Attend and participate in grand opening day of new communities.
Attend and participate in Realtor and consumer events on an as-needed-basis.
Visit Realtor offices to familiarize them with Richmond American Homes and the Home Gallery, and continually update the Realtor community (if applicable).

Minimum Requirements:

Education:
Minimum High School Degree or equivalent. College Degree Preferred.

Experience:
Previous experience working in Marketing/Sales in the homebuilding industry preferred but not required. Retail sales or customer service experience skills are preferred.

Skill in:
Excellent verbal and written communication skills required. Ability to multi-task and work in a high-volume environment. Must be able to pay attention to detail.

Licenses or certifications:
Real Estate License where applicable.
MDC Holdings, Inc./Richmond American Homes is an Equal Opportunity Employer